After refreshing their brand, we turned to The Lookout’s website. The old version didn’t capture the energy, beauty, or unique experience of the community—and it made it hard for renters and buyers to find what they needed. We redesigned the site to be more visually compelling, immersive, and easy to navigate, with a structure that clearly separates rental and ownership paths. From a full-width video homepage to an interactive map of amenities, every detail was built to help users picture themselves there—and make it easy to take the next step.