The Lookout is a lakeside vacation home community with plenty to offer—but their story hadn’t reached beyond a small circle of insiders. We helped them zero in on their core audience: active families looking for connection, adventure, and that little something magical about a day at the lake. From there, we built a playful, energetic campaign that ditched the generic vacation marketing playbook in favor of something more personal. The result? More attention, more traffic, and a brand that feels as alive as the destination itself. Next up, their website.