Rutherford Hill has been making Merlot long enough to weather changing tastes—and they’re proud of it. For Merlot Month (aka October), we created “True Napa Merlot,” a campaign rooted in their history and the people behind the wine. We filmed on location with team members who’ve been there for decades, weaving their voices into videos, print, social, and trade materials. The result was less about chasing trends and more about honoring a varietal they’ve championed from the beginning.