The Nonino family has been distilling grappa and amaro in Italy since 1897, but L’Aperitivo Nonino offered something new for North America—a bright, all-natural botanical drink perfect for the growing spritz culture. The real story, though, was family: a recipe first crafted by Silvia Milocco, Italy’s first female grappa distiller, and revived decades later by her three granddaughters. We built the launch around that heritage, using its golden hue as a visual signature and pairing it with messaging that celebrated both its history and its fresh, modern appeal.