Scott Coatings doesn’t act like a typical commercial painting company—and that’s the point. They lead with culture, invest in their people, and treat innovation like a requirement, not a perk. We built their brand around those values, using conversations with employees and clients to shape the story. The new identity is clean, modern, and confident, with subtle nods to the craft. Their website puts their people front and center, doubling as a recruiting tool in an industry that struggles to keep talent.