Resource Media/

WA Water Fluoridation
Awareness Initiative

Fluoridated water has improved public health for decades, but misinformation still gets in the way—especially in communities where access is already unequal. Working with Resource Media, we built a bi-lingual website and animated video to make the case simply, clearly, and without getting lost in divisive rhetoric. Bright colors, friendly graphics, and human faces kept the focus on better health for everyone, with expert voices and real stories to back it up. Everything met high accessibility standards and was translated into Spanish for broader reach into underserved communities.

Deliverables

Website Design
Animation & Video
Style Guide
Development

 

Team

Designer: Susan Phillips
Writers: Zak Menkel
Account Manager: Jessica Villa

Campaign Video
Style guide