Zoolights is one of those winter wonders you just can’t fake—it’s magical, pure and simple. A beloved Puget Sound tradition, each year’s campaign had to capture that magic without leaning on tired holiday clichés. We created a series of iconic visuals that tell the story of the zoo at night—alive with glowing animals, sparkling lights, and just the right dose of seasonal cheer. From the well-known polar bear to the exotic tiger, each design balances playfulness and sophistication to appeal to visitors of all ages, inviting them to make Zoolights part of their own holiday tradition.