OxiScience had the science nailed—an odor and stain remover that actually worked, was safe, and had no scent. But in a crowded pet market full of loud promises and little proof, they needed a brand that could cut through the noise while keeping heart in the story. We started by naming it “Odorable,” a playful nod to both odor control and people’s affection for their pets. From there, we built an identity that mixes lab smarts with charm, and a packaging system flexible enough for all their product types—tested to stand out in the split-second glance of online shopping.