With hundreds of millions of users, Microsoft Teams represents a huge opportunity for developers to build apps and scale their reach. Our job was to get more independent software vendors (ISVs) to see that potential and take advantage of Microsoft’s partner support. We built a campaign across digital, social, and video, using familiar Teams interface elements (with a wink) to make the opportunity feel tangible and inviting. The modular 90-second video and cut-down versions kept the story adaptable for any market or message focus.