When Office 365 wanted to recognize the “power doers” who were pushing the platform to new heights, we suggested a refreshingly analog approach: a physical loyalty kit. This wasn’t about promoting the brand (the only logo was on the box) as much as it was about celebrating the people using it. With bold affirmations and an energetic, personal tone, the kit turned recognition into something you could literally hold. Each one included on-the-go essentials, making it a functional thank-you and a conversation starter in any office.