The Andrews family wanted to create a super-luxury wine that stood as a testament to the best of their Horse Heaven Hills vineyards—something on par with Washington’s most respected labels, but entirely their own. Trothe was our chance to build a brand from the ground up: starting with an old-world name rooted in truth and commitment, a communication platform that elevates the unique elements of the land, the team, and the wine they produce, and then crafting a quiet, confident identity and packaging system rich in small details. We also art-directed photo/video shoots on the property, created launch materials, and designed an elegantly simple e-commerce site—bringing this hands-in-the-dirt luxury brand to life.