Tenet Wines was created to help put Washington Syrah back in the spotlight by highlighting its depth, elegance, and ability to defy expectations in a market crowded with cheap Australian Shiraz. Each label plays a role in that story. The flagship Tenet uses an ambigram logomark to suggest that great Syrah holds a central truth regardless of how you look at it. Le Fervent, created with French winemaker Michel Gassier, features a mirrored Gallic rooster as a symbol of revolution and independence. The Pundit meets the viewer with the steady gaze of a wise owl, layered in foil, emboss, and die cuts. Together, the lineup balances heritage and boldness—much like the wines themselves.