Enterprise software buying cycles aren’t quick—and they’re not emotional impulse buys. ServiceNow’s sales funnel runs on thoughtful, useful content that helps decision-makers move forward. We built everything from foundational messaging to eBooks, infographics, case studies, and social campaigns—always with an eye on solving a customer problem, not just pitching a product. The work spans multiple product lines and has adapted through a complete brand refresh, without losing sight of the goal: make each touchpoint valuable enough to keep the conversation going.