Sagemoor grows grapes for over 100 winemakers, but (until more recently) didn’t make their own wine. Their idea: an “un-wine club” that isn’t really a club—just curated bundles from top wineries, all tied to Sagemoor’s fruit and the unifying theme of collaboration. We built an identity and e-commerce site around that idea, keeping the grower’s role at the heart of the story. Each bundle comes with rich background on the vineyards and the partnership with winemakers, so customers can taste the difference and connect it to the place it came from.