Point Defiance Zoo & Aquarium/

Northwest Trek
Ad Campaign

Northwest Trek is a park that’s all about close-up encounters with wildlife—but in summer, they’re also up against beaches, waterparks, and every other way to spend a sunny day. Instead of just showing animals, we showed what it feels like to be there: harnessed into a zipline, climbing a ropes course, getting your heart rate up. Headlines came from the visitor’s perspective—“Adventure is my middle name”—with rhyming tags that hint at the variety of things to do. Animal silhouettes tucked into the layouts kept the wildlife connection alive.

Deliverables

Ad Campaign
Print & Outdoor Design
Digital Design
Collateral Design

 

Team

Designers: Mark Anderson
Writer: Zak Menkel
Account Manager: Jessica Villa