MarsJewett’s clients describe them in one unexpected word for financial advisors: family. That warmth, combined with sharp expertise, became the heart of their new brand. We built messaging that focused on what their work means to clients’ lives, not just their portfolios. A new identity system blended trust with a personal touch, and the website carried that through with simple, warm, and functional design. The result is a brand that feels both professional and refreshingly human.