Chateau St. Jean is one of Sonoma’s iconic wineries, but over time the brand had drifted from what made it special. Foley Family Wines asked us to help bring it back—refining the strategy, refreshing the identity, and redesigning the packaging to restore its approachable elegance. A gestural Chateau illustration now sits proudly at the center, and the packaging is consistent across the portfolio while still distinguishing each tier. It feels like the CSJ people fell in love with—ready for its next chapter.