Calm Moment is a CBD sparkling drink born from the deep-felt personal need to slow down and just breathe. We explored the category, pinpointed the audience, and shaped a messaging platform that put empathy first. The go-to-market and social elements led with heart—acknowledging that life can be messy, and it’s okay to take a beat. The end result was a brand introduction that felt genuine, approachable, and a little different from the usual CBD wellness playbook.