Wait, you’re Jim Craig?

In a Nutshell/

I’m a creative director with deep roots in design and storytelling, and a career spent helping brands find their voice. From launching premium wine labels to guiding enterprise tech campaigns, I’ve built a practice that blends strategic, big-picture thinking with hands-on craft. I love collaborating across disciplines, mentoring teams, and rolling up my sleeves to make sure the final work doesn’t just look good—it truly connects with people.

So who’s the other Jim Craig that’s all over your Google search? Well, bear with me… We’ve gotta head all the way back to 1980, in Lake Placid, New York. With post-Cold War tensions running hot, a young and inexperienced US Olympic hockey team was staring down a seemingly impossible challenge: beat the unbeatable Soviets. Goalie Jim Craig delivered a legendary performance in net, propelling an unlikely group of college kids to victory in one of the greatest upsets in sports history—dubbed the “Miracle on Ice”. On their way to gold, they didn’t just win a game; they turned their underdog story into a lasting symbol of grit and teamwork.

Of course, I’m totally not that guy. But it’s an ongoing joke I’ve had to endure from many a clever sports fan over the years. I’m the other Jim Craig—the one who helps brands shine, brings teams together to produce stellar creative, and might even drop a random historical anecdote right when you need it most. And while I may not be an Olympian, the tenacity and collaboration part is right up my alley.

The Goods/

Having led the charge in brand development, advertising, product marketing, and all things creative and design for over two decades, I’ve got a knack for:

Sparking brand growth:

Crafting powerful brand platforms, campaigns, and creative work that genuinely stands out, all by tapping into what really resonates with people.

Empowering teams:

Aligning the internal structures, processes, and tools that get everyone excited and rowing in the same direction toward a shared brand and project vision.

Collaboration:

I’m a true believer in the power of collective expertise, and that everyone brings their own unique superpowers to the table. I focus on building and supporting team cultures where trust comes first, innovation thrives, success is celebrated, and the best work always starts with “we…”.

Looking for a deeper dive?

Check out my full résumé for more details on my skills, experience, and work history.